To Enrich Children’s Lives.


SAMACO Toys & Leisure - A founding company of the toys Industry in the GCC.

We have over four-decades of long experience in GCC market. Our commitment to bring nothing but the best into our territory has made our partner brands the category leaders in GCC market.

First Group International was initiated on our vision to expand beyond borders to consistently gain market share while focusing on brand exposure throughout the Middle East, Africa, and Europe.





Al Nahla Group


Jeddah, Saudi Arabia

Mr. Ibrahim Hassan Sharbatly Founder, SAMACO & FIRST GROUP.

Mr Ibrahim H. Sharbatly, the founder of SAMACO and The First Group International companies, is a well-known entrepreneur in Saudi Arabia and GCC. He is renowned for his strategic decisions, leadership skills and his astute vision, that has resulted in establishment of many companies in a wider portfolio of real estate, automotive, commerce and trading. Each of these organizations have become successful enterprises and have reached the peak of their performance and growth.

Mr. Ibrahim Hassan Sharbatly

Our Group

SAMACO Toys and Leisure is part of Al Nahla Group, the Saudi family group since the 1930s. Al Nahla Group is headed executively by Mr. Mohamed Wajih Hassan Sharbatly, while SAMACO Toys and Leisure reports to the trade sector in the Group under the supervision and management of the CEO and General Manager, Mr. Sultan Khaled al-Turki.

Mr. Muhammad Wajeeh Sharbatly

Group CEO

Mr. Sultan Khalid Al-Turki


Our vision

To be the premier kids toy distributor today and tomorrow by providing the best range of fun and educational toys in the world in addition to pursuing sustained growth in a competitive market.

Our mission

To deliver high quality, safe and innovative toys to the consumer. We are diligent in our research and preparation so that we can do it right at the first time itself, resulting in products that meet our objectives and maintain our long-standing reputation as a quality toy distributor.

We believe toys can enrich children’s lives. It is therefore a top priority for us to offer a product which contributes positively to children’s well-being and development.

Our value




Community Service




Ms Abeer Ibrahim Sharbatly CEO, Toys & Leisure Division

Inspired by her father’s great entrepreneurial spirit Ms Abeer Sharbatly also joined the family business. Her great passion towards toys led her way to take over the group’s Toys & Leisure business and has been pursuing it for the last 10 years. The extensive knowledge in the toy industry and great dedication towards excellence made her one of the leaders in the industry in the region.

Ms Abeer IBRAHIM Sharbatly

We are a multicultural company.

Yasser Tamar

General Manager

Ahmed Abdoun

Finance Manager

Muhammed Aslam

Procurement Manager

Anas Vadakkengara

CEO Assistant

Khunji Erukat

Outdoor Sales Unit Head

Abdu Ahmed Utif

Administrative Officer

Fully equipped head office in Jeddah, Saudi Arabia.

With a fully equipped Head Office based in Jeddah, Saudi Arabia and a branch office in Riyadh to serve the Central and Eastern regions of the Kingdom. While we do the rest of our GCC operation from our GCC Headquarters in Dubai, UAE.

Our efficiently managed Warehouses in Jeddah, Riyadh and Dubai with a capacity of 40,000Sq meters, operate effectively throughout the region as per each retailer’s requirement with a grand fleet of distribution vehicles to deliver the merchandise to every city in Saudi Arabia, UAE, Oman, Kuwait and Bahrain.

We reach every city in Saudi Arabia, United Arab Emirates, Oman, Kuwait and Bahrain.

We are a proud exclusive distributors of the following brands:


Some of the select strategic retailers that we work with:




National Geographic

Our Generation



مشاركة ساماكو الألعاب والترفيه | مهرجان الرياض للألعاب 2019

مشاركة ساماكو الألعاب والترفيه | مهرجان الرياض للألعاب 2021


Got questions?

These are the most frequently asked questions. If you have another thing on mind, get in touch.

Who is Samaco Toys & Leisure Company?

- We are the oldest and one of the largest distributors of Toys and Leisure brands in Saudi Arabia. We are one of the founding companies of Toys Industry in Saudi Arabia

What is the nature of our business?

- We are distributors of Toys and Leisure brands.

What products do we sell?

- We sell toys for Girls, Boys and families, we also sell outdoor products for Boys and Girls as well as families

- We sell products like Cars, Dolls, Doll houses, Roll Play toys, Puzzles, Swimming pools, E-Scooters, Trampolines, Sand and Water toys, Inflatables, Games etc

What age group are our products suitable for?

- Our products are made for all age groups and can be enjoyed by all family together depending on each product type and brand.

- Each product carries age group suitable for

What brands do we distribute?

- We proudly distribute some of the leading, most trusted and loved brands from all around the world which includes (Intex, Maisto, Our Generation, Step2, Razor, Plum, Burago, Dolls World, Banzai, Prime 3D, Terra, Playmobil, Mondo, Androni, Lil Woodzeez, Oops, Craze, Mad Mattr, Burago Junior, Barbie Bildo, D Dart, LaserX, Doh Time, Gemex, VIP Pets, Laffies, National Geographic, Sunny Bunnies, Power Players etc to name a few.

Where are we located?

- We are headquartered in Jeddah, Saudi Arabia, with regional operations office and distribution center in Riyadh.

What Geography do we cover?

- We cover the entire length and breadth of Saudi Arabia from our Head Office in Jeddah, Regional Office in Riyadh and our distribution center in Jeddah and Riyadh.

Do we cover only Saudi Arabia?

- We cover entire GCC.

- Our Offices in Saudi Arabia covers the geography of Saudi Arabia and our sister company The First Group, based in Dubai, UAE covers rest of GCC.

How can you purchase our brands?

- Since we are a distributor, our brands are available to be purchased at some of the leading retail chains and brands as well as most of the e-commerce companies operating in Saudi Arabia.

- Our brands are available at ToysRus, Al Hussain, Baby Shop, SACO, Virgin Mega Store, Al Musbaah, Hi Kids, Toy & Surprise, Baby Story, Hyper Panda, Tamimi, Carrefour, Amazon, Noon, Mumzworld, Dabdoob etc to name a few.

Are our products Safe and Genuine?

- All our are tested, certified and safe. All our products are made of the highest quality material and are tested by independent international labs for stringent quality and safety standards.

- All our products are made to confirm the strict standards set by Saudi Arabian authorities for importing toys into Saudi Arabia, All our products are also made to confirm the US and EU standards which are one of the highest quality benchmarks worldwide.

- All our products are Genuine, and carry official license confirmation from the license owners, If its not Genuine and Safe, we will not bring it to our territory for our society.

How do we spot the trends and source the products?

- Our Marketing, Sales and Procurement teams are some of the leading experts in the industry who are exposed and keep themselves well-aware of the trends globally, they keep researching the latest trends and opportunities so that kids in our society can have access to the latest, trendy toys.

- They are also well connected with the brand owners and together as a team we work very closely with toy designers, manufacturers, and brand owners to bring the trendy toys for our society so that our kids and families in Saudi Arabia are at par with the global trends.

Saudi Arabia

Al Safa District3, Price Majed Road, PO Box 21463, Jeddah, Saudi Arabia

+966 12 6938496

Dubai, UAE

33rd Floor, I-Rise Tower, Hessa Street, Tecom, PO Box 29244, Dubai, UAE

+971 4 4421888

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